Monday, 11 July 2016
GRAFF, European manufacturer of contemporary precision-engineered bath and kitchen products, has opened it’s first US showroom in the LuxeHome section of The Merchandise Mart in Chicago.
The company’s new flagship showroom joins over 35 boutiques featuring the finest kitchen, bath and building products from recognised and respected luxury brands worldwide.
GRAFF’s showroom theme, entitled “Art of the Bath Gallery,” is a concept developed by Italian product designer Davide Oppizzi in collaboration with DCube Design.
Oppizzi was inspired by the beauty of art masterpieces and the reinterpretation of classicism and tradition into contemporary form. Located in suite 103, the space features the latest series of bathtubs, sinks, and vanities along with the brand’s core faucets, showers and accessories.
The gallery displays five iconic artworks reinterpreted by Vincent Calmel, an internationally known photographer. Each area of the showroom is customised with a Calmel piece, and a product collection to complement it. The result is a strong and vibrant canvas depicting the most distinguished items from the latest collections.