Media / Press releases
New Award-Winning Shower System from GRAFF
GRAFF®, the premier manufacturer of precision-engineered contemporary products for the bath and kitchen, announces today that its Ametis Shower System has won the 2013-2014 Golden A’Design Award for Bathroom Furniture and Sanitary Ware Design. The A'Design Award and Competition targets designers, innovators and companies, and aims to highlight the excellent qualifications of best designs, design concepts and design-oriented products worldwide. Designed by Davide Opizzi, of D'CUBE, the Ametis symbolizes the fusion between the universe above and the oceans below, which is a futuristic “ode” to high design in the bathroom.
The Ametis Shower System contains many high-tech engineering features and integrates a chromotherapy system using LED lighting. The LED lighting is positioned within the shower ring to add new dimension to the column, thanks to the indirect lighting - still a seldom used concept in bathroom design. This creates a soothing halo effect for the desired ambiance. With LED lights reflecting off the ceiling, the Ametis includes a 6-color LED controller, which allows the user to choose their mood or “chroma.” The color green induces healing, yellow for hope and optimism, blue for serenity, and red for joy.
“We are delighted to receive such a prestigious award and it is a testament that the Ametis Shower System is the future of contemporary faucet and shower design,” said Ziggy Kulig, president and CEO of GRAFF. “Consumers’ bathrooms are their private ‘sanctuary’ and, therefore, they are looking for design elements that help them relax and revitalize. The Ametis Shower System is created using superior design techniques and innovative technology to support the theory that chromotherapy can lead to a good night’s sleep, a more positive outlook on life and a complete feeling of tranquility.”
Made with brass and stainless steel, Ametis is available in chrome, architectural black and architectural white finishes, offering designers a variety of choices for the bath space. The highly resistant coating of the finishes defines the shapes and curves of Ametis.
The A’Design Award winners were announced to the international public via a gala and exhibition in Italy. The A' Design award jury is composed of academics, professionals and consumer focus group members who follow strict guidelines to provide a fair and ethical evaluation.