GRAFF Opens First US Showrooom l Wholesaler
GRAFF, European manufacturer of contemporary precision-engineered bath and kitchen products, has opened its first U.S. showroom in the LuxeHome section of the Merchandise Mart in Chicago. The company’s new flagship showroom joins over 35 boutiques featuring kitchen, bath and building products from brands worldwide.
GRAFF’s showroom theme, entitled “Art of the Bath Gallery,” is a concept developed by product designer Davide Oppizzi in collaboration with DCube Design. Oppizzi was inspired by the beauty of art masterpieces and the reinterpretation of classicism and tradition into contemporary form. Located in suite 103, the space features the latest series of bathtubs, sinks and vanities along with the brand’s core faucets, showers and accessories.
The gallery displays five iconic artworks reinterpreted by photographer Vincent Calmel. Each area of the showroom is customized with a Calmel piece, and a product collection to complement it.